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American Marketing Association

 

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Bethlehem University Library has been selected as a recipient for this year’s American Marketing Foundation Journal Distribution Program.  Complimentary electronic subscriptions to the AMA’s Journal of Marketing, Journal of Marketing Research, and Journal of International Marketing are included.  Access to current and previous issues of these journals is provided.

This program is generously funded by the Sheth and LAMP Foundations, and administered by the AMA Foundation, to meet the demand of marketing information needed to help countries and their business leaders compete in a free market economy.

 


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